1. Uniqueness is important in mind printing and leaving strong impression on customers.
2. Value is important in closing the sale.
3. Uniqueness and value both combine to deliver customer retention.
4. The web experience must deliver 3 phases of experience - awareness, conversion and retention.
5. Awareness is derived from marketing activities and sales promotions. Web presence with unique proposition is important.
6. Conversion is achieved when the unique proposition via marketing is combined with high value.
The high value is culmination of the whole experience - training, support, satisfaction, usability etc.
7. Retention is achieved when high uniqueness is combined with high value to deliver continuous loyalty.
8. Uniqueness starts with a name, domain name. Value begins with reliable service on reliable platform.
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