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Monday, 23 January 2012

Polls, Surveys & Customer Relationship Tools

1.  Polls and surveys are tools to effectively deploy customer relationship strategy.
2.  The deployment can be tailored to objectives tied to business goals ie a question or poll that have option of multiple answers ( each choice tied to particular goal ).
3.  Or the exercise can be towards yielding information about customers ie geographical area, area of interest, income bracket, age bracket etc.
4.  Polls and surveys can also be used as a means for marketing exercise that geared towards sales or increased customer relationship, interaction and retention such as done by
http://www.facebook.com/NEFAwaniICTAwards?sk=app_126231547426086
5.  There are many ways of doing surveys & polls.  ie poll.coderubik.com, surveymonkey.com, polldaddy.com and many free online apps available in blogs options or open source or hosting services.
6.  It is essential to deploy polls and surveys early on as customer relationship strategy. 
7.  Customers will be able to give their input on issues related to web business and future issues.
8.  The guided answers allow web business to test their goals and strategy to best match expectation of the market and customers.