1. The design must be clear & deliver intuitive direction on how to proceed & navigate the web presence.
2. Colors should be uniform to represent consistent business identity.
3. Consideration on the side of the user view - devices used to access the web presence ie mobile phones, tablet, laptop, desktop.
4. Flow of the web presence should be embedded at design stage.
5. Clear, visible font size, intuitive graphic should be used.
6. Incorporate elements of visitor enrollment for purpose of knowing more about customers ie survey etc.
7. Limit number of design changes per durable period as rapid changes will alienate consistent interest.
8. Keep small number of navigation bar to ensure clarity and easy usability.
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