Design and Usability

1.  The design must be clear & deliver intuitive direction on how to proceed & navigate the web presence.
2.  Colors should be uniform to represent consistent business identity.
3.  Consideration on the side of the user view - devices used to access the web presence ie mobile phones, tablet, laptop, desktop.
4.  Flow of the web presence should be embedded at design stage.
5.  Clear, visible font size, intuitive graphic should be used.
6.  Incorporate elements of visitor enrollment for purpose of knowing more about customers ie survey etc.
7.  Limit number of design changes per durable period as rapid changes will alienate consistent interest.
8.  Keep small number of navigation bar to ensure clarity and easy usability.  

Follow @startwebbiz

Unique Value Proposition

1.  Uniqueness is important in mind printing and leaving strong impression on customers.
2.  Value is important in closing the sale.
3.  Uniqueness and value both combine to deliver customer retention.
4.  The web experience must deliver 3 phases of experience -  awareness, conversion and retention.
5.  Awareness is derived from marketing activities and sales promotions.  Web presence with unique proposition is important.
6.  Conversion  is achieved when the unique proposition via marketing is combined with high value.
The high value is culmination of the whole experience - training, support, satisfaction, usability etc.
7.  Retention is achieved when high uniqueness is combined with high value to deliver continuous loyalty.
8.  Uniqueness starts with a name, domain name.  Value begins with reliable service on reliable platform. 

Follow @startwebbiz