Web & Internet Properties

1.  To have viable web & internet presence, it is necessary to secure domain name, blog name, twitter name and many others portal/social network names.
2.  To avoid confusion & potential conflict, it is important to secure name across many platform and web properties. 
3.  The scale at which the business can grow and expand is often limited by the extent of the domain and web properties.  If such online intellectual property is confined to a single language or single country, then that will be a limiting factor.
4.  Another consideration is that trademark is confined to a single country.  Multiple filing in different countries are tedious, not to forget the return of each country maybe different. 
5.  It is good to begin with a single online property and register it on many platform, social network, email and blog etc.  Then for a period of time, ie 6 months, develop that particular online property.  Growing awareness and business.
6.  Regularly updating and incrementally improve the online property in a steady timeline is a strategy to keep rolling out fresh attractions to customers.
7.  Coordinating the roll out incrementally using different platform and mediums enable retention of customers contact through different touch points. 
8.  The platforms and different medium should focus on different angle such as newsletter for blog, image for social network, short update for twitter, etc.

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Tools in Web Design & WebSite

1.  Designing a web business can be a tedious process that can take wrong turns & deliver wrong results if tools are not carefully chosen.
2.  Tools are designed to use in certain ways and deliver certain results.
3.  Example of these tools are CMS (Joomla, Drupal, blogger), apps (Facebook Comments, Like button, + buttons, email, counters, graphics, scripts).
4.  A good idea is to consider the result or objective of the web site or business page, if a particular page is to be added tools only.
5.  Then the likely result of the tools when deployed. 
6.  Then the manageability of the tools.  Updates, content generated, disaster recovery, implication of users generated content, control over long term period etc.
7.  How the tools would evolve or the website would evolve should also be considered.  In future, the tools may no longer be suitable or the website may evolve into something that the tools cannot accommodate.
8.   It is best to start with the fewest tools collection possible and focus on the most impact that can be delivered. 

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Design and Usability

1.  The design must be clear & deliver intuitive direction on how to proceed & navigate the web presence.
2.  Colors should be uniform to represent consistent business identity.
3.  Consideration on the side of the user view - devices used to access the web presence ie mobile phones, tablet, laptop, desktop.
4.  Flow of the web presence should be embedded at design stage.
5.  Clear, visible font size, intuitive graphic should be used.
6.  Incorporate elements of visitor enrollment for purpose of knowing more about customers ie survey etc.
7.  Limit number of design changes per durable period as rapid changes will alienate consistent interest.
8.  Keep small number of navigation bar to ensure clarity and easy usability.  

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Unique Value Proposition

1.  Uniqueness is important in mind printing and leaving strong impression on customers.
2.  Value is important in closing the sale.
3.  Uniqueness and value both combine to deliver customer retention.
4.  The web experience must deliver 3 phases of experience -  awareness, conversion and retention.
5.  Awareness is derived from marketing activities and sales promotions.  Web presence with unique proposition is important.
6.  Conversion  is achieved when the unique proposition via marketing is combined with high value.
The high value is culmination of the whole experience - training, support, satisfaction, usability etc.
7.  Retention is achieved when high uniqueness is combined with high value to deliver continuous loyalty.
8.  Uniqueness starts with a name, domain name.  Value begins with reliable service on reliable platform. 

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Focused Value Proposition

1.  To enable sustainable and long term recognition in market, it is advisable to have focused value proposition.
2.  The name of domain name should indicate some form of the focus value proposition unless the domain is a company name.  Using abstract name means more marketing budget is needed to give meaning, impression and mindprint association to that name. Using related names, indicative names and direct names will allow instant recognition and memory registration on consumers mind.  This can lead to instant repeat visits, long term awareness, sales conversion and customers retention.
3.  The value proposition must focus on specific needs or market segment or grouping or process or ecosystem or market demand or market gap.
4.  Tiered value proposition can also be developed and offered, depending on viability and revenue/profit goals.
5.  To strengthen value proposition, support, after sales and  frequent engagement via newsletters/CRM/email/blog are essential.
6.  Focused Value Proposition allow great online marketing campaign and SEO/SEM strategy.
7.  It will also build brand value.
8.  Focused value proposition can also be delivered via sub brand using subdomain of main brand.  

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Plan : Goal Setting for Web Business

1.  The most important part in planning a Web Business is Goal Setting. It consist of vision & desired results.
2.  Goal can be many divided into timelines or periods.
3.  For continuity purpose, breakdown goals into short term, medium term and long term.
4.  Focus on milestones for the long term, then medium  term and short term.
5.  The long term goal should assist in breaking up the milestones into medium term and short term.
6.  This will enable consistent targeted results and optimize resources.  It will also enhance and streamline coordination.
7.  By doing this in early stages of planning, the desired return on investment and amount of investment can be estimated.
8.  The goals can also be broken down into timeline phases such as Market Breakout, Revenue, Profitability.


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The Web Ultimate Tools for Marketing & CRM

1.  The combinations of twitter, google, blog, website, facebook and email are potent online strategy for effective Web Business.
2.  Web Business strategy that uses multi platforms and fronts can deliver consistent results and optimize return on investment.
3.  Customer relationship management in forms of marketing, support and ordering can be better executed.
4.  Input for product development, service improvement and technology focus plus business planning can be accurately sourced from multi platform strategy.
5.  Brand awareness, value and management can be dispersed with different objectives using different platforms.
6.  Managing multiple domains and using different names for products and services becomes ever more essential.
7.  Faster turnaround time for feedback provide for minimization of wastage in resources and mistakes.
8.  SMEs will benefit by using multi platform approach to enhance brand awaress and coverage while providing significant presence.  

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