2. Website with proper domain name is the primary site that provides information, commerce experience, product offerings, services and many other important resources that complete the whole web business.
3. Social media extends this presence in different dimensions based on the social media platforms that is available. Facebook extends the presence with a persona that engage customers based of association of the persona and customers personality. Twitter meanwhile focus on current updates, references and very large scale broadcast. Pinterest focus on creative design and imagination through graphical interaction that draws customers to the website through links embedded in the graphic pin. Blogs act like educational and reference resources that cultivate and culture customers attention.
4. The characteristics of each of these platform complement the primary website in different ways. They can be deployed together through a carefully designed plan. The plan can be broken down into each platform micro strategy that be run concurrently or pipeline to produce result such as awareness, brand building, lead generation, sales, feedback, contest, conversion, etc.
5. The language and mode of copy writing will also be different for each social media platform as the characteristic of the platform are truly different.
6. The social media will allow better SEO, SEM and the history profile of the web business to capture market segment.
7. Some of the social media are also increasing visible through mobile platform. Making them an important factor in increasing reach to customers.
8. Thus it is important to choose web business name that is also available in the same form in social media platforms so as to have a coherent and effective business presence that can attain meaningful revenue, sales and customers acquisition.
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