Why Domain Name Is Better Than facebook pages, social media etc ?

1. Domain name once registered, without dispute ie non cyber squatting, is a unique placeholder that brings together other media such as social media, blogs etc.
2. There is no guarantee consistency is available across social media on user or page name ie maybe available on twitter but not facebook or pinterest.
3. Limitation of social media such as 15 character limit for twitter user/page id.
4. The weak or convoluted search capability within social media makes any pages or user id difficult to be found, thus the social media offering of advertising. this also means why social media is not upgrading their search capability.
5. Domain name is effectively being indexed by search engine complete with links tied within the website. making relevance matters across many other platforms.
6. The wide variety of technologies that underpins domain name is being used extensively.  social media etc use only limited scope technology depending on their platform.  making domain name a place holder of many services such as dns, hosting, machine to machine etc.
7. Domain name can be used with other domain names to point to the same resources or any particular part of those resources. making selective and relevant targeting effective.
8. Unique policies & standard operating procedures are defined by domain owners, not by platform owners such as in the case of social media.