Focused Value Proposition

1.  To enable sustainable and long term recognition in market, it is advisable to have focused value proposition.
2.  The name of domain name should indicate some form of the focus value proposition unless the domain is a company name.  Using abstract name means more marketing budget is needed to give meaning, impression and mindprint association to that name. Using related names, indicative names and direct names will allow instant recognition and memory registration on consumers mind.  This can lead to instant repeat visits, long term awareness, sales conversion and customers retention.
3.  The value proposition must focus on specific needs or market segment or grouping or process or ecosystem or market demand or market gap.
4.  Tiered value proposition can also be developed and offered, depending on viability and revenue/profit goals.
5.  To strengthen value proposition, support, after sales and  frequent engagement via newsletters/CRM/email/blog are essential.
6.  Focused Value Proposition allow great online marketing campaign and SEO/SEM strategy.
7.  It will also build brand value.
8.  Focused value proposition can also be delivered via sub brand using subdomain of main brand.  

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